Joining the dots and innovating together
by guest writers Chris Kane and Eugenia Anastassiou - Everythingomni
In a post-COVID world marked by uncertainty, sustainability and ESG (Environmental, Social, and Governance) goals are no longer optional for the real estate industry – they’re essential. Yet, recent media reports suggest that ESG interest might be dwindling, and the public discourse often feels fragmented. While climate activists capture headlines with high-profile protests, real estate’s crucial role in sustainability has yet to receive much public or activist attention. Real estate accounts for around 30-40% of global greenhouse gas emissions, placing the sector at the forefront of the environmental crisis.
Navigating a fragmented landscape
Much of today’s discourse focuses on tactical, compliance-driven ESG solutions rather than addressing the deeper, systemic changes needed to create sustainable built environments. Despite regulatory moves across Europe – from EU compliance regulations to New York’s goal of net-zero buildings by 2030 – many responses still feel like ‘band-aid’ fixes. Outdated, 20th-century solutions simply won’t suffice for today’s challenges. COVID changed not only how we live and work but also our expectations of the built environment. The rise of artificial intelligence (AI) and generative AI is adding further complexity, demanding that real estate owners & investors rethink their approach to sustainability. But in doing so are they omitting a key stakeholder the actual consumer of their product?
For real change, we need a shift from fragmented polarised view of the situation to collective action.. By encouraging both real estate firms and their tenants to prioritise sustainability, maybe we can foster a fresh approach where ESG is not just about compliance but about creating genuine long-term value for people and the planet.
Measurement and transparency: key pillars of ESG
The maxim “if you can’t measure it, you can’t manage it” is vital in ESG. However, what to measure and how to report effectively is a challenge especially if this is done from an investment return AND an occupier perspective. Building occupiers and investors alike need clear metrics to track progress, identify improvement areas, and meet compliance standards. Has the time arrived to invest in holistic monitoring tools and building management systems that can track total energy consumption, carbon emissions, and air quality in real- time. Enhanced reporting promotes transparency, allowing stakeholders to see the impact of ESG initiatives and make informed decisions.
Beyond compliance: a broader ESG vision
To truly lead in sustainability, the real estate sector must move beyond basic energy efficiency to address broader environmental impacts like embodied carbon, waste reduction, and indoor air quality. Efforts to date are piecemeal and lack impact they would benefit from a holistic approach. Some assets may not meet the high standards required for a sustainable future, which means that firms will need strategies to divest or repurpose these assets. Has the time arrived to get serious about ways to refurbish and renovate existing buildings? This all calls for true innovation.
Achieving these broader ESG goals will require real estate firms to work collaboratively with tenants, investors, and service providers. By aligning their ESG objectives, stakeholders can achieve shared goals more effectively, creating not only economic returns but also social value. It will be necessary to develop a collaborative framework to help firms navigate this complex landscape, ultimately fostering a built environment that delivers both financial and societal benefits.
Smart technology and the digital age
Digital transformation can play a critical role in advancing sustainability within real estate. Good progress has already been made in adopting smart building technologies, such as automated energy management systems, enabling real-time monitoring, optimising energy use, and reducing emissions. But that is only part of what is a rapidly changing picture.
An interesting and possibly overlooked aspect of such is the role of Data Centres in the reshaping of cities and the re-purposing of redundant offices. Whilst the press continues to focus on the impact of Generative AI on the future of jobs little commentary has emerged on the need to have lots of data centre capacity to support AI. Take for example edge infrastructure – small, localised data centres.
For AI and the Internet of Things (IoT) to flourish they demand more efficient, low-latency data processing. Hence Edge data centres, which not only support real-time applications, such as smart city initiatives and telemedicine, but also reduce the carbon footprint by minimising data travel distances. Integrating edge technology into urban design allows real estate stakeholders to meet growing digital needs while advancing sustainability goals.
A call for collective innovation
For all stakeholders in the real estate sector understanding and embracing these rapidly evolving trends is essential. Real estate’s role in ESG isn’t just about meeting standards; it’s about leading the way in building a sustainable, technology-driven future. Through transparency, collaboration, and smart technology, it should be possible to create value that goes beyond profit, contributing meaningfully to environmental and social well-being.
As we transition to a net-zero world, real estate’s influence on sustainability becomes increasingly clear. Together, we can shape a resilient, forward-thinking industry that meets both the needs of today and the demands of tomorrow, positioning European real estate as a catalyst for lasting, positive change.
However, to transform the real estate sector, we need to shift mindsets and broaden perspectives, connecting each ESG initiative to form a cohesive, strategic vision. By joining the dots between regulatory compliance, technology, and environmental goals, real estate can truly drive sustainable change that creates lasting value for occupiers, communities and investors.
